Navigate PR

Presenting your company in a coherent and professional manner sends a clear message to your customers, staff, investors and the outside world that you mean business. Working with you, we will create a strategic corporate communications plan that will help your company achieve its business objectives. Our services include:

Strategic

• Helping you determine your marketing and communications objectives
• Preparing and implementing a winning communications and marketing plan
• Creating core messages and identifying target audiences
• Determining the best communications channels
• Setting budgets, timelines and measuring results
• Developing or refreshing your corporate identity and brand personality
• Competitor audits, gap analysis and determining industry best practice
• Developing effective internal communications programmes

Operational

• Providing the full range of public relations services
• Providing the full range of media relations services
• Handling your internal and external events
• Developing and implementing traditional and viral marketing campaigns
• Handling all your design and print requirements
• Providing a full media buying and advertising service

Case Study

Client

An international ship operator

Issue

A fast growing and highly respected ship operator looking to implement an effective internal communications programme and significantly raise its industry profile.

Solution

Navigate facilitated a series of workshops to develop a comprehensive corporate communications plan. This began with a thorough understanding of the company’s business objectives and marrying those with the aims of the communications activities.

It also involved an audit of the client's main competitors to establish best practice. Key messages were then defined and tailored to suit a series of specific target audiences. Optimum communications vehicles were identified and matched to messages and audiences. Long and short-term plans including budgets, resources and timelines were established alongside measurable targets. We also advised on staffing requirements and created job specifications and people profiles. We assisted internal staff to implement the plan and remained on-hand to provide advice, additional resource and to update and refresh the plan as required.